Scorpion Bike Wheels, Building the Brand.
- 1. With two decades of experience as a National Technical Director, my career was defined by spearheading research and development efforts for numerous companies, always striving to create products that resonated with end-users while pushing the boundaries of design, innovation, and quality control.
2. Recognizing the limitations imposed by off-the-shelf products from big-name brands, my mission began with the vision of offering cyclists personalized, high-performance wheels at price points that weekend riders could afford. I questioned why cyclists should settle for exorbitantly priced products simply because of a prestigious brand label, igniting my quest to democratize access to quality cycling equipment.
3. My exposure to numerous corporate meetings shed light on the stark realities of retail pricing, where products with minimal production costs could fetch exorbitant prices in the market. Armed with this knowledge and a commitment to transparency and integrity, I set forth to redefine the wheel-building landscape by prioritizing performance, value, component selection, and rider-centric design. By aligning with emerging trends and real-world demands, I aimed to craft wheels that not only met but exceeded the expectations of cyclists worldwide.
- Selection of components
- Optimum performance based on the rider needs.